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Leadership change at Alphabet, new CEO takes over July 1st

Leadership change at Alphabet, new CEO takes over July 1st

MUNICH 29/05/2019 – Marco Lessacher will take up the position of Chief Executive Officer at Alphabet International on July 1st 2019, succeeding long-standing CEO Norbert van den Eijnden. Lessacher will continue the successful work of his predecessor to make the company future-proof and position it as a leader in the fast-changing mobility services industry.

Marco Lessacher started his career at the BMW Group in 2007 and held various CEO functions, among others at BMW Financial Services and Alphabet Germany. He was subsequently responsible as Head of International Corporate, Direct and Special Sales at the BMW Group. In 2017, he assumed responsibility for BMW Group's Financial Services business in Central and Southeastern Europe and further developed the region with its eleven markets in a very successful and forward-looking manner as Chairman of the Board of BMW Austria Bank GmbH.

"I'm really looking forward to this new challenge," said Lessacher. "With a strong team and a clear vision, we will set the course for a successful future."

Lessacher succeeds Norbert van den Eijnden who will resign from his post as he takes up new challenges. Since 2009, van den Eijnden has successfully led Alphabet International as CEO and positioned Alphabet as a leading provider of Business Mobility in the leasing industry. Van den Eijnden will leave his successor a company with solid business foundations. Alphabet wishes him the best of luck for the next chapter of his life and is grateful for everything he has achieved during his tenure at Alphabet International.


About Alphabet
Alphabet is a global leading provider of Business Mobility. As such, it enables companies to manage their corporate mobility in an economical and sustainable way. Founded in 1997 as a division of BMW Group, Alphabet has extensive knowledge of international fleet management and leasing. Its comprehensive portfolio includes consulting and funding as well as smart management products and services for company fleets. Alphabet’s Business Mobility solutions are tailor-made to meet specific corporate requirements. Today, Alphabet manages a portfolio of over 700,000 leased cars and light commercial vehicles of all makes and is ranked fourth in the market worldwide. Alphabet also pioneers the creation of Advanced Mobility Solutions: AlphaElectric offers companies a holistic approach to eMobility, AlphaCity is the efficient Corporate CarSharing option, the mobility app for smartphones, AlphaGuide, makes life easier for its users and AlphaFlex, the individual, flexible mobility solution, gives employees choices and companies full cost control. Alphabet has its headquarters in Munich, Germany, and is now represented in 28 countries. For more information, please visit