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Analysis identifies companies’ potential to go electric

Alphabet’s unique consulting approach and Electrification Potential Analysis are designed to make it easier for businesses to adopt eMobility. Deloitte and Interserve are among the first companies to make use of this service – with persuasive results.

MUNICH 17/06/2015 – Leading Business Mobility provider Alphabet International has introduced a concrete way to help clients meet their individual mobility needs and achieve targets such as lower CO2 emissions or cost-savings: the Electrification Potential Analysis (EPA). The analysis, developed as part of Alphabet’s consulting approach, precisely identifies how businesses can optimally integrate electric vehicles (EVs) into existing fleets. All EVs and plug-in hybrid EVs are available from AlphaElectric, Alphabet’s comprehensive, future-orientated eMobility solution. Together, the consulting approach and the EPA help Alphabet clients navigate the complex eMobility landscape and provide a transparent overview of the topic, which has significantly gained traction in recent years but has yet to become commonplace in the Business Mobility sector.

The EPA itself is driven by real client data. Removable loggers are temporarily fitted into fleet vehicles, where they record metrics such as speed, distance travelled, acceleration behaviour and parking. The information gathered reveals the total fleet energy consumption and CO2emissions. Alphabet uses the data to build a precise fleet-driving profile, which serves as the basis for the particular eMobility solution it proposes.

Alphabet has already been contracted to perform an EPA at several companies, including Deloitte Italy and Interserve UK. Alphabet’s challenge at the Italian offices of the accounting firm was to identify the specific electrification potential of Deloitte’s fleet and back this up with real and effective data. The EPA showed that 30% of Deloitte’s 800 company cars could be replaced by EVs. And there is more to it: Deloitte learned about the potential of EVs being integrated into a Corporate CarSharing scheme like AlphaCity. In the future, Deloitte aims to extend its fleet with BMW i3, incorporating AlphaCity technology. This service is then to be made available to all staff at the company's Milan site. This not only ensures optimum use of vehicle capacity; it also reduces CO2 emissions and TCM.

The service and construction company Interserve turned to Alphabet with its specific objective of cost reduction: “We strive to keep our fleet on the cutting edge and our costs in check” said Jas Dhanda, Fleet Manager Construction at Interserve. “The EPA has provided us with an optimised and realistic proposal for achieving just that. The fact that it shows ways to reduce our carbon footprint is a welcome bonus.” Alphabet suggested that Interserve replace up to 9 fleet vehicles with EVs. This measure would reduce the company’s fleet costs by up to 15.5% and cut fleet emissions by up to 27.8% per month. Lastly, Alphabet provided Interserve with a clear plan for the latter to potentially decrease its TCM – and simultaneously reduce CO2emissions.

“Our objective is to bring comprehensive, forward-thinking eMobility to our clients in a way that’s in line with their targets, be it reducing CO2 emissions or decreasing total cost of mobility” said Carsten Kwirandt, Head of Marketing and Business Development at Alphabet International. “Through our consulting approach and the EPA, we combine qualitative and quantitative methods to develop solutions that are simultaneously need- and target-driven, and seamlessly integrate into existing fleets.”

Currently, AlphaElectric is available in 13 markets and has plans to enter more in the future. The innovative eMobility solution has won numerous European awards, including BusinessCar magazine’s Editor’s Choice Award 2014, the Trophy for Sustainable Mobility 2014 and Actualidad Economica’s 100 Best Idea of the Year 2014.

About Alphabet

Alphabet is a leading provider of Business Mobility in Europe. As such, it enables companies to manage their corporate mobility in an economical and sustainable way. Founded in 1997 as a division of BMW Group, Alphabet has gathered extensive knowledge of international fleet management and leasing. Its comprehensive portfolio includes consulting and funding as well as smart management products and services for company fleets. Alphabet’s Business Mobility solutions are tailor-made to meet specific corporate requirements. Today, Alphabet has more than 555,000 cars of all makes under management and is ranked fourth in the market. Applying its expertise and technology, Alphabet also pioneers the creation of Advanced Mobility Solutions: AlphaElectric offers companies comprehensive eMobility, while AlphaCity is a cost-effective Corporate CarSharing option. Alphabet has its headquarters in Munich, Germany and is represented in 18 countries. For more information, please visit