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Alphabet partnerem akcji #urlopwkraju

Alphabet partnerem akcji #urlopwkraju

Urlop w kraju (A holiday in the country) is an action organized by the "Together we aim higher" Foundation in cooperation with Alphabet Polska. Its goal is to promote Polish tourism and support the tourism industry in the face of losses it suffered as a result of the COVID-19 pandemic.

Alphabet Polska Fleet Management, as part of its #StarttheRestart campaign, delivered 20 BMW and MINI  for this project to happen.

On June 6th 16 bloggers and project ambassadors will embark on a fascinating journey through Poland. Each blogger will visit one province, discovering known and less known treasures of Polish tourism.

The main message when preparing the travel plan was that each day was used to the maximum, and that the Travelers could get to know as many places worth seeing as possible, in order to inspire Poles to spend their holidays in the country this year. At the same time, the organizers' goal is to show that traveling is safe and still possible both alone and with family.

Reports from the action will be published on the social profiles of Urlop w kraju and Alphabet Polska. On the occasion of the launch of the program, the company also decided to premiere its new social profile on Instagram: alphabet.polska

All campaign activities take place under the hashtags #urlopwkraju and #StarttheRestart.


We are delighted to be able to support a project that is so needed by the Polish tourism industry. It fits perfectly into the strategic assumptions of our international campaign "Start the Restart with Alphabet", which we have just launched. Its main message is that each new beginning requires a fresh start - says Zofia Kosińska, Marketing & Business Development Director at Alphabet Polska. As a global provider of business mobility, we support our clients in returning to the new normality. Due to the fact that we specialize in providing entrepreneurs with flexible solutions tailored to their needs, they can thus fully focus on developing their business, leaving all the administration of company cars to us. Regardless of the vehicle brand, the number of cars in the fleet or the size of the company itself.


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